ProCare Confinement Centre
Located at Adda Heights, ProCare Confinement Centre was built from the ground up to become the premiere confinement centre in Johor Bahru – providing a 5-star hotel quality experience with professionally-trained postpartum care.
VOUCH ALLIANCE was engaged to be a core alliance partner to reach out to new markets that confinement centres were often missing. We had a hands-on rolein establishing the ProCare brand – from their corporate identity system to long-term business models, to support for live events. We worked hand-in-hand with our client to ensure ProCare entered the market strong and well-prepared.
Aside from the centre’s overall look, we were also tasked at attracting customers of all races, as we created a bilingual English/Chinese Facebook page and a fully Malay page. Just as each race has its own postpartum practices, each of the social media platforms has their own distinct content so we could increase the reach of our appeal and show our customers that ProCare’s quality is all-inclusive, and all-encompassing.
We can comfortably say that ProCare Confinement Centre is now miles ahead of its competition, reaching a variety of customer segments and instilling confidence in the centre’s service.
Services provided:
Market Research & Studies, Branding Analysis, Strategic Marketing Planning, Business Model Planning, Advertising Strategies, Promotion Strategies, Brand Positioning, Brand Visual Positioning and Corporate Identity System